The “Flower Canvas” Programme

「花開印記」花墟藝術計劃

by journey.cheting

Key Visual and Logo design

Before the New Year, I visited the Flower Market for site research. Beyond the sea of vibrant blooms, what truly caught my eye were fellow merchants hard at work, pushing handcarts and selling flowers directly off delivery trucks. Joining a community-led tour revealed the everyday stories and insider tips of the neighbourhood. Inspired by these local connections, this key visual of the “Flower Canvas” captures the authentic vitality of the Flower Market.

新年前去了花墟考察,除了琳瑯滿目的花海,我還被在街上辛勞推着手推車、上落貨的同業所吸引,印象最深的是在貨車上直接賣花的光景。後來,我參加了街坊自己辦的導賞團,聽了好多生活在花墟的小故事,還意外穫得買花小技巧。這次的主視覺,藉此記錄了屬於花墟的的生命力。

Commissioned by ELCHK Essence Hub

The Flower Canvas Flower Market Prince Edward
Selling flowers directly off delivery trucks

The Flower Canvas Flower Market Prince Edward
The everyday stories and insider tips of the neighbourhood

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